GiftE*TRADE Financial (ETFC) announced today a new pricing promotion for active traders. Open a Power E*TRADE account with a minimum of $2,000 and you can trade free for 60 days. The offer is for new accounts only and caps out at 500 free trades.

The fine print indicates you will actually be charged for your trades but will then be credited for those trades within eight weeks. The first 149 stock or option trades will be charged, and then credited, at $9.99. From 150 to 500 trades you'll be charged and then credited at a $7.99 per trade rate (plus $0.75 per options contract).

Read more...

Battle LinesIn didn’t take long for both firms, in their own way, to congregate the requisite critical mass of participants. Through its efforts on Facebook, MySpace and eventually on their own Web site, kaChing had gathered a massive 350,000 virtual portfolio managers. That number would climb to 400,000 by the end of last year. Now it was time to see what sort of business they could create.

In December of 2008 the kaChing team revealed a bit more of their playbook to the public. The company announced it had registered with the Securities and Exchange Commission and was prepared to start aggregating assets under management. Though it would be a year before they actually collected any assets and started trading portfolios, the clock was ticking and notice had been given.

Read more...

AwardIf there’s a consistent refrain among new start-ups in the financial space it’s that they are going to “change the rules of investing.” We suppose that when an industry is as insular and broken as, say, the mutual fund industry, challengers are bound to line up.

We’ve watched “game-changing” firms pop up over the years – perhaps going all the way back to Financial Engines, which is now all grown up and planning its own IPO. We’ve seen firms like Marketocracy and Cake Financial (which was recently shut down) all trying to reinvent either the process by which we choose mutual funds in our retirement accounts or reinventing the mutual fund itself.

Read more...