Schwab Says "No" To Porn
| 10 July 2009
Whether or not you agree with their move it’s always nice to see a company actually watch over its ad dollars and make decisions to protect their brand. Some brokers understand that their customers are participants in their brand and they do their best to manage perceptions. Vanguard, for example, may have missed the boat when they decided that genocide isn’t a topic worth quibbling over.
We have word today from MEDIAite that Charles Schwab has decided to pull its sponsorship from an upcoming CNBC special on the industry of porn. And though this story is still developing, there is an ironic twist to the whole situation. It could be that Schwab gets just as much attention for, ahem, pulling out as it would if it paid for the ads. And they’ll have the added bonus of appearing to have morals which, let’s face it, is the way anyone comes off when you come out against porn.
Although, to be fair, Schwab didn’t necessarily come out against porn, and in fact made the following statement: “’The Business of Porn’ is a fantastic documentary which will give CNBC viewers insight into a 15 billion dollar industry.”
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