| 15 July 2009

The trend in customer service and outreach: talk to customers any way you can. And vice-versa. While phone and email contact still dominates most customer interactions, more and more savvy investors are turning to social media to stay on top of thier broker or report problems.

Forward-looking brokers are embracing these channels. They've decide to let customers follow them on Twitter, ping them on Facebook or watch them on YouTube.

One PR rep on top of this phenom is Amber Talbot at Scottrade. As first reported in this article in U.S. News & World Report, Ms. Talbot has two Twitter accounts, two Facebook accounts and a YouTube account all set up to interface with account holders in some way. The responses to customers are more immediate an the feedback is more constent.

Scottrade customers, see for yourself and let us know.

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