| 17 July 2009

Charles Schwab Corp. is finally taking its long-awaited leap into the world of ETFs. While the company is still smarting from its poor performing YieldPlus Bond Fund fiasco the company filed with the SEC on Wednesday to launch nine of its own Exchange Traded Funds.

IndexUniverse covers the line-up here. Schwab's assets under management has decreased lately but still stands strong at over $1.2 trillion. That's a lot of opportunity for a company that bills itself as the original discounter to move clients into products with (potentially) lower costs than its typical mutal fund offering.

When Schwab launched a series of index-based funds last year it was notable that their costs were lower than industry standards.