Nearly Half Of All Active Traders Shopping for Accounts; SCHW, ETFC, AMTD
| 25 August 2009
According to a report released today by Phoenix Marketing International 44% of active traders reported themselves as "in-market" this last quarter. “The share of online traders who plan a change with their brokerage relationships has returned to levels reported prior to the economic meltdown," said Marc Grozalsky, Product Manager for the study.Firms garnering the "most favorable overall consideration" among traders include Charles Schwab (SCHW), E*TRADE (ETFC), Fidelity, Scottrade and TD Ameritrade (AMTD).
"Our latest study shows that non-customers of these brands gave Schwab the edge for being fair and ethical in its business, and as a brand that cares about its customers," said Grozalsky. "Schwab, followed closely by E*Trade and Scottrade, leads with having earned investor trust to execute trades quickly and accurately.”
The study was conducted among 1500 active traders over 21 years of age and with investable assets of at least $50,000.
| Comments |
|
Powered by !JoomlaComment 4.0 beta1











