Sharebuilder Launches New Mobile App; ING, ETFC, OXPS
12 July 2010

ShareBuilder, a subsidiary of ING Direct and part of the Dutch Global Financial Corporation ING (ING),
announced it has decided to join the mobile trading world with the launch of its new iPhone and Blackberry trading applications. While we have
wondered aloud whether mobile applications were really necessary (to much disagreement, we might add), it's great to see ING finally join the party.
The application itself is smooth and meticulously designed. Both the Blackberry application and the iPhone application offer similar features. Users have the ability to check the markets, the news, quotes, account balances, etc. The applications are also set up to handle your basic trading requests.
But with firms like E*TRADE (ETFC) already rolling cutting-edge applications to the iPad, and optionsXpress (OXPS) supporting more complex trading features (like the Dragon) on their applications, the ShareBuilder is nice, but certainly not cutting edge.
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